|:| Scott Montgomery Photography

Scott originally came to Thought Gap with a need to gain guidance in developing a new body
of work and to build an updated portfolio capable of communicating a high level of sophistication
targeted at the national advertising agency market. Scott also needed a direct mail campaign that
would present his images with a supportive concept and style.

The process: Scott travels to various parts of the country to capture new images that speak to his
fresh perspective on creating images. Through a rigid selection process, images are selected to
either contribute to the new style of location work or be used as a backdrop for the visual stories
Scott wanted to tell.

The result: Through the process of image review, free association writing and contemplation,
Scott and Kristianne came up with a direct mail message that spoke to his new work's reflection
on American life and the spirit the images evoke:

Quiet | Ground
Simple | Dream
Distant | Soul

The three distinct booklets designed by Jim Klein reached 4500 Art Buyers, Art and Creative
Directors inadvertising agencies and design firms across the country.
The style of the promos laid a foundation for Scott's 2004 Blackbook ads, web site designed by
Kristianne and loose leaf print portfolio.

Scott's print portfolio


              Scott's direct mail piece

Scott's web site